BSBA Marketing Management

Course Description

BSBA Marketing Management focuses on how brands connect with customers, build value, and compete effectively in changing markets.

Students study consumer behavior, campaign strategy, product positioning, and communication across traditional and digital platforms.

The course develops the practical ability to plan promotions, analyze audiences, and support business growth through smart marketing decisions.

Learners also strengthen creativity, data interpretation, and presentation skills through case-based and applied business work.

It is ideal for students who want a business pathway that combines strategy, communication, customer insight, and market innovation.

Course Contents

• Principles of marketing and brand positioning
• Consumer behavior and market segmentation
• Advertising, promotions, and campaign planning
• Digital marketing and online engagement
• Sales strategy and customer experience
• Marketing research and performance analysis

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